As a result, I won't get into that much here. However, I would like to talk about "The Process," which I think the Blog Your Way to the K participants saw in action Wednesday night. While that term has definitely gained a negative connotation among Royals fans, it isn't without merit. Moore and his lieutenants are building more than just a baseball team: They're strategically building an entire organization.
The three events the Royals have held to give bloggers exclusive behind-the-scenes access to the team are a part of that construction. Mike Swanson, Royals vice president of communications and broadcasting, led us to the Royals dugout where we met with the team's manager, the new faces of the organization in Hosmer and Moustakas, the team broadcaster and one of the more well-known radio voices in Kansas City. And, of course, we met with the general manager just an hour later.
In other words, the Royals went all-out to give us access to the most important people involved with the organization. The Royals know they will probably get some positive publicity out of this, but that means the public relations department also knows exactly what they're doing.
Moore talked about the importance synergy will play in becoming the organization he envisions a few years down the road. As much as they would like to, the Royals will not be able to buy an Adrian Gonzalez or a Curtis Granderson. We already knew that; that's why they're developing all this talent at the minor league level.
But beyond the team's players liking each other and being able to play well as a unit, it's also important for the team's fans to be on board too. As united as Royals fans already are (especially on Twitter), events like Blog Your Way to the K further advance that part of the mission.
I also snapped a few photos of what we saw in the dugout. Those are posted below.
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